The single most important characteristic of a successful ESOP is ownership culture. Profitability and growth are assured when employees are invested and involved. Your Communications Committee can play a significant role in building employee engagement, yet in discussions with ESOP leaders, some say it’s difficult to even get volunteers for the Communications Committee.
What can you do? Start small and build on success. Empower your Communications Committee and position them for success by doing these things:
Set clear goals
The Communications Committee should have a clear mission statement and bylaws to outline members’ duties and responsibilities. Put guidelines in place to address issues like how the committee works representation, term limits, and the member election process. Make it part of the committee’s responsibilities to set goals and develop strategies to improve communications within the company. Measure the results to determine what worked.
Ask employees what you should stop/start/continue
Most communication committees are tasked with educating and explaining the ESOP and acting as the bridge between the employees and company leadership. One of the best ways to do this is to ask frontline employees what they think about the ESOP. There are many free online survey programs, like Survey Monkey, Zoho and Typeform that you can use to check in with employees. Get specific about your current communications and education and find out if it’s working or how it can improve. And remember, when you ask for feedback, act on it. Otherwise, you may create dis-engagement.
Be sure to involve team members from all employment levels. This means that you’ll need to encourage some people who don’t want to be involved. But here’s a secret: the naysayers bring perspectives that may not have been considered previously. Once they are involved, they are fantastic emissaries for your ESOP.
Interested in creating a Communications Committee for your company? Need ideas on what to communicate? We’ve got that covered. Visit our website to view our 12-month communications toolkit.
For more, visit the Nest Egg Communications blog